What Company Is Offering:
Fitbit is devoted to helping people of any fitness level achieve health and wellness. Fitbit provides a complete wellness solution focused on behavior change via awareness and motivation.
How Much They Got From VCs:
Fitbit Inc., a new company devoted to making America healthier through motivation and awareness, announced that it has raised $2 million in financing. True Ventures led the funding round with additional investment by Jeff Clavier’s SoftTech VC and a group of angel investors. As part of the funding round, Jon Callaghan from True Ventures joined Fitbit’s board of directors.
Fitbit will use the infusion of capital to move forward with the consumer launch of its Fitbit Tracker health and wellness monitoring device and Fitbit.com Website. Both are set for release in early 2009. This finance round will also accelerate the development of new products and service offerings.