Relenta is a new CRM (customer relationship management) tool for small business. This hosted (on-demand) software includes email, contact manager, shared calendar, and email newsletter marketing — all within “one elegant Web 2.0 application.” They employ a (now familiar) “Less is more” approach. They call it the “90/10 rule”: “Designed for usability and efficiency, Relenta CRM achieves 90 percent of the functionality commonly required by small business users with only 10 percent of the application weight.”
Relenta is a winning combination of the power of salesforce.com and simplicity of Highrise from 37signals. It also includes one killer feature that none of us can live without but yet no other CRMs offers — good old email:
“The majority of sales and customer service work is conducted via email. In case of traditional CRM systems, most of the business knowledge assets are trapped inside email messages within individual user accounts. Relenta CRM solves this problem by associating email history with customer records and making it accessible to all team members.”
Relenta extends my website into the sales process by letting me automatically capture leads from webform, and assign them to sequential email followups/autoresponder, like Aweber.com or VerticalResponse.