Everything changed for Julia van Hees-Aidner the day Zoe Potkin was diagnosed with epilepsy.
In 2003, van Hees-Aidner was working in PR for several high-end jewelry companies when she received a call from her friend, Ralph Potkin, who was concerned about his daughter’s refusal to wear the medical ID tag notifying doctors that she was epileptic. Van Hees-Aidner scoured lists of jewelers, searching for someone who could make a fashionable ID tag to fit Zoe’s lifestyle. But she found no one.
Van Hees-Aidner, 49, was also reluctant to wear a medical ID tag alerting doctors of her drug allergies and lupus condition, so she decided to create a tag that wouldn’t embarrass wearers. She partnered with vintage jewelry expert James Martin, 45, to create Jewels et Jim, a line of high-end, fashionable medical ID tags.