Working moms and dads who want to provide their children with nutritious organic fare, but don’t have the time , will love the Kidfresh concept. A children’s food store, designed by a team that includes an award-winning chef and dietician as well as a pediatric nutritionist, New York-based Kidfresh offers prepared “Grab + Go” meals or “Mix + Match” selections that cater to four different age groups, ranging from baby to age 10. Food boxes are colour-coded according to age, and contain breakfast, lunch, dinner or snacks, priced from USD 4.95 – USD 7.25 per meal.
The store, located at 1628 2nd Avenue in New York, is extremely child-friendly, aiming to involve kids in the food buying process. Children can enter through a special doorway, and gather their groceries in pint-sized carts. Kidfresh also offers cooking classes and other events to encourage children to get into the “Kidchen” and take an interest in healthy eating. An in-store counter serves ice-cream, fruit kebabs and Parents can also shop online for Kidfresh meals or groceries. With rising concerns about childhood obesity, health- and weight-conscious parents are likely to be a profitable market to tap into. Our recent items on pre-packed healthy lunches and fresh and frozen gourmet baby food are further evidence of this trend.